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Fort HealthCare receives recognition for marketing campaigns

Tuesday, October 25, 2011

FORT ATKINSON – Fort HealthCare recently received multiple awards in the 2011 Communications Review program sponsored by the Wisconsin Healthcare Public Relations and Marketing Society (WHPRMS).  Winners were announced at the WHPRMS annual conference held October 12-14 at the Wilderness Resort in Wisconsin Dells.

 Each year, WHPRMS gives awards to healthcare organizations that recognize excellence and superior accomplishment in the practice of healthcare public relations and marketing. Developed in 1971, the Communications Review was one of the first award programs of its kind in the country. Judging is done by an impartial panel of judges, this time healthcare marketing professionals from the Hospital Council of Northwest Ohio.  Criteria for the awards included evaluation of campaign goals and objectives as well as strategy and effectiveness in terms of both qualitative and quantitative results.  There were 61 entries, from which 44 awards were given.  Fort HealthCare garnered 12 of those, including best of show.
 
Fort HealthCare received Awards of Merit for:

  • Digital New Babies Billboard - Great Expectations Birthing Center (Outdoor)
  • Health365 Magazine Re-design (External Publications)
  • Live Tweets- Bariatric Surgery (Social Media)
  • Health365Events.com website (Website or Microsite Design)
  • “Knowing Matters” mammography campaign (Total Advertising Campaign) 
     

Awards of Excellence were received for:

  • “A Lifetime of Health” Colonoscopy Campaign (Direct Mail)
  • “Take Control of Your Health. Take Control of Your Life”- Bariatrics (Integrated Marketing Campaign)
  • “A Lifetime of Health Colonoscopy Campaign” (Integrated Marketing Campaign)
  • “Lisa’s Diary” Bariatric Surgery website (Website or Microsite Design) 
     

Judge’s Choice Awards were given to:

  • “Take Control of Your Health. Take Control of Your Life”- Bariatrics (Integrated Marketing Campaign)
  • “A Lifetime of Health Colonoscopy Campaign” (Integrated Marketing Campaign) 
     

The Carol Mehlberg Award (Best of Show) was given to Fort HealthCare’s “A Lifetime of Health” Colonoscopy Campaign (Direct Mail).
 
The Communications Review is recognized by healthcare professionals in Wisconsin as a program dedicated to honoring excellence and superior accomplishment in the practice of healthcare public relations and marketing.  James Shulkin, director of planning and market development at Fort HealthCare, was granted fellowship status in WHPRMS during the recent awards ceremony.
 
“The WHPRMS Communications Review is widely recognized by healthcare communicators for its quality and credibility,” said WHPRMS President Julie Wieser. “Our membership is to be congratulated for the high quality of work being done on behalf of health care organizations across the state.”

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