Fort HealthCare Advertising Campaign Named Best in Wisconsin HealthCare MarketingThursday, January 1, 2009
Integrated Brand and Image Campaign Recognized With Total of Seven Awards, Including Two Judge's Choice Awards and "Best of Show" Award
Fort HealthCare’s Marketing Services department has been awarded seven prestigious Wisconsin HealthCare Public Relations & Marketing Society Awards. The awards, presented at an annual conference in early October, included two Merit Awards; two Awards of Excellence; two Judges' Choice Awards; and the Carol Mehlberg Award as "Best of Wisconsin Healthcare Advertising." Fort HealthCare works closely with NOISE, Inc., a multi-media branding communications agency with offices in Milwaukee and Sanibel, Florida for the majority of advertising and other promotional activities.
Specifically, the awards were presented for:
- "Caring for Life" Brand Television Campaign - Merit
- "Caring for Life" Brand Digital Campaign - Merit
- "Before, After, In Between" Mammography Campaign - Award of Excellence
- "Before, After, In Between" Mammography Campaign - Judges' Choice
- "Caring for Life" Brand Integrated Campaign - Award of Excellence
- "Caring for Life" Brand Integrated Campaign - Judges' Choice
- "Caring for Life" Brand Integrated Campaign - Carol Mehlberg "Best of" Award
The Judge’s Choice Award is given to five entries from among the Award of Excellence winners. The Carol Mehlberg Award, chosen from the Judges' Choice winners, is presented to the single entry that most effectively demonstrates thorough planning and execution as well as creativity and innovation. The entrees were selected as award winners from among a total of 91 submissions by other Wisconsin hospitals.
The WHPRMS Communications Review is recognized by healthcare professionals in Wisconsin as a program dedicated to honoring excellence and superior accomplishment in the practice of healthcare public relations and marketing.
The Fort HealthCare campaign has received significant national attention this year, including features on the cover of Healthcare Advertising Review, online at Adweek.com, and nationally distributed via direct mail from GE HealthCare. The integrated campaign was developed to fuse the Fort HealthCare brand with a central message for all its medical facilities in an attention-grabbing way.
In May Fort HealthCare’s advertising efforts received six prestigious Healthcare Advertising Awards, the largest national healthcare advertising awards competition. Recognition was given to the current image campaign and the quarterly HealthSource newsletter, all in the category “Hospitals under 200 beds.” A national panel of judges reviewed over 4,400 entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.